Experience

Senior Strategist // Mr Youth // New York

Oct 2009-Present

1. •Driving digital strategy (social media, interactive, WOM, and experiential) for all new and existing clients, including Starbucks, Crayola, Wonka, Pepperidge Farm, Microsoft, T-Mobile, Proctor & Gamble, Six Flags, and others.
   

2. •Working closely with brand development and creative teams to deliver new business pitches.
   

3. •Guiding creative strategy/development for marketing platforms (both online/offline).
   

4. •Developing client social media strategy to support long-term consumer/brand engagement.
   

5. •Writing on industry trends and cultural insights as a writer for Mr Youth's GrownUpThinking.com blog.
   

6. •Providing agency thought leadership in social media and digital marketing developments.
   

Interactive Program Manager // Ogilvy New York // Six Flags Client

Nov 2008-Oct 2009

1. •Led Six Flags social media strategy and tactical planning for Twitter, Facebook, and MySpace platforms.
   

2. •Key player in sell-in of social media agent leading to creation of new business function at Six Flags and incremental agency revenue.
   

3. •Developed social media messaging and content strategy, frequency, and response scenarios which has helped to increase Facebook fan engagement levels 5-fold over two months.
   

4. •Managed production of multimedia content and banners for digital campaign.
   

5. •Assisted in creation of product launch marketing framework for new theme park rides/experiences.
   

6. •Wrote creative briefs and led briefings for various digital campaign initiatives.
   

7. •Trained client in social media best practices and Radian6 measurement/analytics.
   

8. •Supported email marketing program by providing strategic insights for weekly email deployments.
   

Senior Associate Program Manager // Ogilvy New York // Six Flags Client

Oct 2007-Nov 2008

1. •Established Six Flags presence on Facebook and grew fan base from zero to over 360,000 fans.
   

2. •Led digital boot camp sessions to educate client on digital marketing trends.
   

3. •Coordinated production and managed production budgets of radio and OOH advertising for 12 theme parks.
   

4. •Wrote creative briefs and led briefings for radio and OOH ads.
   

5. •Created tools for enhancing team collaboration and production budget tracking for 12 theme parks.
   

6. •Facilitated weekly status meetings (client/internal).
   

Campus Representative // Apple Inc. // University Park, PA

Apr 2005-2007

1. •Developed advertising and media strategies to promote Apple brand/products at Penn State.
   

2. •Provided training and troubleshooting for Macs, iPods, podcasting, and Apple software.
   

3. •Managed marketing budget while planning marketing events and training seminars.
   

4. •Collaborated with corporate marketing team to create multimedia gallery for Apple Digital Campus Exchange.
   

Team Leader // The Martin Agency Advertising Workshop // Richmond, VA

June 2007

1. •Led a team of six to build and present a theoretical ad campaign for Burt?s Bees.
   

2. •Developed strategic insights into target audience highlighted by client as cornerstone of winning pitch.
   

3. •Lead client pitch against two other teams.
   

Instructor // Penn State College of Information Sciences & Technology

Jan 2004-Dec 2005

1. •Taught IST students the fundamentals of shooting and editing digital video.
   

2. •Guided students in the creation of multimedia content with digital cameras, Final Cut Pro, iMovie, iLife Photoshop, HTML, CSS and podcasts for the Governor?s School of IST and the Introduction to IST course.
   

3. •Produced a documentary for the Governor?s School that was featured on Apple.com.
   

Founder & Producer // GoCarlo Productions // Pittsburgh, PA

Jan 2002-Aug 2004

1. •Created commercials, websites, and multimedia content for local businesses, politicians, and organizations.
   

2. •Built an online multimedia gallery to showcase client work.
   

3. •Developed project estimates and managed production budgets.
   

Skills

Education

Pennsylvania State University // University Park, PA

1. •Bachelor of Arts in Advertising
   

2. •Minor in Information Sciences and Technology (IST)
   

3. •Alpha Delta Sigma Honor Society for scholastic achievement in advertising studies
   

4. •Independent Studies in Photojournalism