Experience
Senior Associate, Program Manager, Ogilvy New York
Building a 360 ad campaign for Six Flags with an amazing team of marketers, creatives, and clients.
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•Briefing marketing team on the latest trends and breakthroughs in the digital and online space.
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•Leading briefings in digital marketing techniques and Web 2.0 technologies.
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•Developed and deployed Facebook marketing efforts for Six Flags.
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•Writing creative briefs to guide creative team in developing Out of Home and Radio ads.
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•Assisting radio producers in recording studio to create radio ads.
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•Developing timing tools to manage the radio/TV production needs of twelve theme parks.
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•Managing and developing relationships with the client (including marketing directors from twelve Six Flags theme parks).
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•Overseeing the production of radio and out-of-home advertisements.
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•Mentoring 6th graders in the Ogilvy Future Marketers Program.
Intern, LifeBrands of Publicis
Assisting art directors and studio artists in designing and comprehensive layout of a variety of print ads.
Intern, The Martin Agency Student Workshop
Led a team of six to build a theoretical advertising campaign for Burt?s Bees. Successfully pitched campaign to the client against two other teams. Served as account manager, strategic planner, and media planner.
Creative Director, Nittany Group, National Student Ad Competition
Led the Penn State AAF team in the development and execution of a national campaign for Coca-Cola. Responsible for research, coordination, project management, developing campaign concepts, photography, and production of national campaign. Member of presentation team in New York City.
Freelance Photographer, Centre Daily Times
Freelanced on a range of assignments in advance of, and on deadline. Responsible for investigating leads, making contacts and gathering essential details before, during, and after shoots. Toned and edited photos for publication.
Art Director Intern, Mullen Advertising
Team leader for several projects. Designer for both print and web mediums. Heavily relied upon as the primary photographer of the agency's Pittsburgh office. Shot people, locations, objects, and building for all variety of projects from print to web.
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•Implemented design concepts from brainstorming to hard copy on several projects development of an original Mullen promotional web site.
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•Worked in Adobe Creative Suite for print layout and design of various print and web pieces.
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•Performed advanced photo editing, manipulation, and color correction/toning in Adobe Photoshop.
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•Produced hard copy mock ups of designs for approval by creative directors and clients.
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•Produced a photo story of the agency's culture and neighborhood.
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•Participated in television commercial casting and production.
Art Director Intern, The Barash Group
Designed ads, logos, billboards, and promotional materials for clients. Additional responsibilities included extensive mock-up creation and pasteboarding, photo editing, image manipulation, and color balancing.
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•Participated in professional photography shoots.
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•Participated in client presentations.
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•Produced print, outdoor, and promo materials that were put into production.
Campus Rep, Apple Computer, Inc.
Developing advertising and media strategies to promote the Apple brand at Penn State. Instructing students and faculty on how to use Macs, iPods, podcasting, and Apple software. Troubleshooting Mac-related issues for students and faculty.
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•Apple-themed events are planned and implemented ranging from large to small scale events to create buzz and interest related to Apple.
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•Experience in the position also includes face-to-face interaction with customers in a sales environment, as well as training customers in the use of Apple hardware and software both one-on-one and in a classroom setting.
Multimedia Designer, IST Solutions Institute
Designed graphics and videos using Adobe Creative Suite, Final Cut Pro HD and Flash. Operated camera, lighting, and audio equipment for video production. Additional responsibilities included photography and image editing.
Design Intern, Apple Computer, Inc.
Collaborated with the Education Marketing Team at Apple to create an online multimedia gallery for the Apple Digital Campus Exchange. Designed gallery layout, created multimedia content, photography and podcasts. Subsequently promoted the gallery to distinguished educators across the country.
Multimedia Instructor, PSU College of Information Sciences and Technology
Instructed IST students in the creation of multimedia content with digital cameras, Final Cut Pro, iMovie, iLife ‘04 Photoshop, HTML, CSS and podcasts for the Governor’s School of IST and the Introduction to IST course.
Founder and Producer, GoCarlo Productions
Started a production company to create commercials for local businesses, politicians, and student organizations.
Education
Pennsylvania State University, University Park, PA
Bachelor of Arts in Advertising - May 2007
GPA 3.64/4.00
Minor: Information Sciences and Technology
Independent Studies in Photojournalism
Skills
Software
• Adobe Creative Suite 2 • Quark & InDesign • Microsoft Office • Apple iLife Suite
• Final Cut Pro/HD/Express • Adobe Flash • Dreamweaver • Apple Keynote
Technical
• Apple & Mac OS X Expert • Digital Photography • Photo Editing • Digital Videography
• Apple Hardware Expert • Web (CSS/XHTML) • Podcasting • Typography & Usability
Professional
• Persuasive public speaking abilities • Precise mock-ups/pasteboarding
• Skilled at teaching and presenting technical concepts/software to new users
Activities
Penn State Advertising Club, Donald W. Davis Chapter of the AAF
AAF Chair, Secretary (Fall ’06–Present), Official Photographer/Historian, Graphic Designer
Ogilvy Future Marketers Program
Mentor to a group of six grade students from PS123 Middle School in New York City. Presented lessons on photography and lighting techniques for the development of their mock ad campaign for the Mets Fan Club.
Hearst National Student Photojournalism Program
Ranked in the top-20 nationally for feature, portrait, news, and sports photography.
Penn State Photography Club
Vice President and founding member
Penn State Mac User Group
Co-founder, President (2004–05), Advisor, Photographer, and Graphic Designer